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PRIVACY POLICY

Introduction

At www.trekflexe.shop, we prioritize your privacy as much as you value your shopping experience. Trust is the foundation of our relationship with customers, and we are committed to transparency in how we handle your personal information. This policy outlines our practices to ensure you feel secure while browsing, purchasing, or interacting with our platform.

Information We Collect

We gather two types of data: automatically collected information (e.g., IP address, device type, browser details, and cookies) and user-provided details (such as name, email, shipping address, and payment information during checkout). Interaction data—like product views or wishlist items—helps us refine your experience.

How We Use Your Data

Your information enables seamless order processing, personalized recommendations (e.g., suggesting breathable sneakers or lightweight slip-ons based on browsing history), and efficient customer support. We also analyze aggregated data to improve site functionality, marketing strategies, and inventory planning—always balancing utility with respect for your privacy.

Cookies and Tracking Technologies

Cookies enhance your experience by remembering preferences (like language settings) and optimizing page load speeds. Analytical cookies help us understand trends—for instance, which categories (espadrilles vs. moccasins) resonate most—while marketing cookies may show relevant ads post-visit. You can manage cookie preferences via your browser settings.

Data Security Measures

We employ industry-standard encryption (SSL/TLS) for transactions, regular security audits, and strict access controls. Payment details are tokenized or processed through PCI-compliant gateways. While no system is 100% immune to threats, we proactively monitor for vulnerabilities and train staff to safeguard your data.

Third-Party Sharing

Limited data sharing occurs with trusted partners: payment processors (Stripe, PayPal), logistics providers for delivery, and analytics tools (Google Analytics). These entities are contractually bound to use data only for service fulfillment. We never sell your personal information to third-party advertisers.

User Rights and Contact

You retain the right to access, correct, or request deletion of your data under applicable laws. To exercise these rights or report concerns, email us at [email protected]. We respond to all inquiries within 14 business days and provide clear explanations for any data-related actions.

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